About Us

About Us

Born in Abu Dhabi and Connected to the World

Digital Advice Consulting (DAC) is a boutique consulting firm headquartered in Abu Dhabi, the UAE’s capital of innovation and transformation. From here, we connect global expertise with local insight, partnering with governments, corporates, and leaders to drive AI readiness, inclusive leadership and future-focused strategies.

Led by Vision & Experience

DAC is powered by a network of senior partners who bring together both local insight and international expertise. With backgrounds across AI, leadership, agile transformation, and startup growth, our team combines decades of cross-sector knowledge.

What makes us unique is our ability to be locally grounded in Abu Dhabi while remaining globally connected ensuring every engagement blends cultural understanding with world-class best practices.

Cross-Market Experience

Our associates have worked across the Middle East, Europe, Asia, and the Americas, giving us the ability to adapt global innovations to local contexts. Whether guiding government transformation programs, enabling corporates to scale AI adoption, or mentoring founders, we deliver solutions that create both immediate results and long-term resilience.

Cross-Market Experience

Our associates have worked across the Middle East, Europe, Asia, and the Americas, giving us the ability to adapt global innovations to local contexts. Whether guiding government transformation programs, enabling corporates to scale AI adoption, or mentoring founders, we deliver solutions that create both immediate results and long-term resilience.

Our Mission

Our mission is simple, to blend innovation, impact and inclusion.
To empower organizations and individuals to thrive in a tech-driven future by focusing on

Our Core Values

At DAC, our values define who we are and how we serve. They are the compass guiding every partnership, every project and every decision.

Ethics & Integrity

Transparency, fairness and accountability in every engagement.

Trust & Respect

Building strong partnerships through listening and delivering on our promises.

Honesty & Accountability

Acting with professionalism and openness in every interaction.

Responsibility & Equality

Empowering people and championing inclusion at every level.

Innovation & Future-Readiness

Helping organizations stay ahead with adaptable and forward-thinking strategies.

Locally Rooted in UAE and Globally Connected to Leading Practices